MADABOLIC

The Franchise the Entire Fitness Industry Is Talking About

We Don’t Follow Trends – We Build Systems

And We Back Them With Discipline, Structure, and a Model Designed to Scale.

The boutique fitness industry is saturated with concepts that come and go. MADabolic is different – we’ve created the industry’s first and only strength-driven interval training franchise that fills the void between cardio-heavy models and sport-specific training.

Founded by Brandon Cullen, MADabolic has grown to 40+ open studios with a strong development pipeline. Our programming is built on science, our retention is industry-leading, and our model is designed for franchisees who want to build something that lasts.

The Concept

Strength-Focused Group Training – Unlike cardio-driven boutique gyms, our structured intervals prioritize strength as the foundation for long-term athletic performance and sustainable results.

The M|A|D System – Three signature training protocols that create comprehensive programming:

Momentum (M) – Athleticism & endurance with a gradual build in pace and intensity (70-90% effort)

Anaerobic (A) – All-out speed & power with maximum intensity efforts (100% effort)

Durability (D) – Stability & stamina through sustained mechanics and controlled movement patterns (80-90% effort)

Science-Backed Results – Our programming delivers measurable outcomes that keep clients engaged, committed, and returning month after month.

Why Now?

The fitness industry is shifting. Consumers are tired of high-injury HIIT classes, overcrowded big-box gyms, and programs that promise results but don’t deliver. They want structure, sustainability, and real progress.

MADabolic meets that demand with a training system rooted in strength and conditioning principles that work. With 40+ locations already open and prime territories still available in key U.S. markets, the timing to claim your territory is now.

The Business Model

Dual Revenue Streams: Membership dues plus retail, personal training add-ons, and nutrition coaching opportunities create recurring revenue with high client lifetime value.

Lean Operations: 2,000-2,500 sq ft studios with streamlined staffing reduce management complexity while maintaining service quality.

Zero Programming Burden: Corporate delivers all workouts weekly. Franchisees never create programming.

Technology-Driven: Custom website, management software, and proprietary platforms streamline operations.

Franchise Support

♦ Two-week intensive training program covering operations, programming, and business management

♦ Site selection and build-out guidance with expert support on location and lease negotiation

♦ Pre-opening and grand opening marketing campaigns to build initial membership base

♦ Proprietary programming delivered weekly – no workout creation needed

♦ Technology suite – customized website, management software, and training platforms

♦ Dedicated franchise business coach with regular check-ins and performance reviews

♦ Annual conferences and regional meetings for continuing education

Investment

MADabolic was designed to be accessible to passionate entrepreneurs who want to build a business in the growing strength-based fitness market.

Investment range varies by location, size, and market conditions. Figures are estimates only. Please refer to our Franchise Disclosure Document for full details.

Who This Fits

Fitness Enthusiasts With Business Mindsets – Prior fitness industry experience is not required, but passion for health and wellness is essential. Many successful franchisees come from business backgrounds outside fitness.

Entrepreneurs Seeking Differentiated Concepts – Operators who want a business that stands out in a crowded market with a unique, defensible position.

Community Builders – Franchisees who understand that sustainable growth comes from delivering consistent results and building loyal member communities.

Founder’s Vision

Brandon Cullen founded MADabolic with a clear mission: create a strength & conditioning gym that would stand out in any market through structured, science-backed training.

“We’ve built MADabolic to be the strength & conditioning gym that will stand out in any market. Rooted in a structured, strength-focused approach to group training, our training system delivers sustainable results and creates unmatched business opportunities. With 40+ locations open and more under development, we’re redefining what a gym franchise can be.”

Your Opportunity

First-Mover Advantage in Strength-Focused Training – As the industry’s first and only strength-driven interval training franchise, MADabolic owns a unique position in the boutique fitness category.

Proven Track Record – 40+ locations open, industry-leading retention rates, and a development pipeline that validates the model.

Operational Excellence – Proprietary programming, technology systems, and comprehensive support designed to help franchisees succeed.

MADabolic is actively expanding across North America with prime territories still available in major metropolitan areas and growing markets. Territories are limited. The timing to secure your market is now.

This is your opportunity to own a business that delivers real results and builds lasting member communities.

Ready to learn more?
Visit www.ownamad.com or contact the franchise development team for territory availability and detailed investment information.

Visit a MADabolic location:
Find a studio near you at www.madabolic.com

WadSaver Members Earn A $5,000 Cash Rebate When They Buy A MADabolic Franchise

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. An offer can only be made through the delivery of a Franchise Disclosure Document (FDD).