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A Trusted Name in Eye Care Since 1961
Over 60 Years of Excellence
Backed by EssilorLuxottica – Built for Franchisee Success
The optical industry is booming, driven by an aging population and increasing demand for quality eye care. Pearle Vision combines 60+ years of brand trust with proven franchise systems that help optometrists and entrepreneurs build thriving practices. Whether you’re starting fresh, acquiring an existing location, or converting your current practice, Pearle Vision provides the infrastructure, support, and buying power to succeed in a recession-resistant industry.
The Concept
Dual Revenue Model – Eye care services and retail eyewear create multiple profit centers under one roof. Comprehensive exams, contact lens fittings, and designer frames drive consistent revenue.
EssilorLuxottica Partnership – Access to the world’s leading eyewear supplier gives franchisees unmatched buying power, premium brand inventory (Ray-Ban, Oakley, Coach, and more), and advanced lab equipment.
Proven Brand Recognition – Pearle Vision is one of America’s most trusted eye care brands, consistently ranked in Entrepreneur’s Franchise 500 for decades.
Why Now?
The optical industry is experiencing unprecedented growth driven by powerful demographic and healthcare trends. America’s population is aging rapidly—the number of Americans aged 65 and older is expected to nearly double by 2050, growing from 17% to 23% of the total population. This demographic shift creates sustained demand for eye care services, as adults over 60 face significantly higher risks for cataracts, glaucoma, age-related macular degeneration, and other vision conditions that require professional care.
Vision insurance coverage continues to expand, making professional eye care more accessible and affordable for millions of Americans. The optical retail market is projected to maintain steady growth as consumers increasingly prioritize both eye health and fashionable eyewear. Unlike trend-driven industries, eye care is essential healthcare—people need annual exams, prescription updates, and replacement eyewear regardless of economic conditions.
Pearle Vision franchisees enter this growth market with a brand patients already know and trust, backed by over six decades of industry leadership. The combination of demographic tailwinds, insurance expansion, and Pearle Vision’s proven systems creates an exceptional opportunity for qualified franchisees to build profitable practices in their communities.
The Business Model
Three Paths to Ownership:
Start a new Pearle Vision location from the ground up
Acquire an existing Pearle Vision franchise
Convert your current independent practice through the Ignite program
Scalable Economics: Dual revenue streams from clinical services and retail sales create strong margins. Data-driven inventory management maximizes sales while minimizing waste.
Turnkey Operations: Corporate handles national marketing, insurance relationships, supply chain management, and technology platforms. Franchisees focus on patient care and local community building.
OptiPartner Program
Pearle Vision’s innovative OptiPartner program creates flexible partnership opportunities designed for both optometrists and investors:
OptiPartner for Optometrists – Doctors of Optometry can partner with business-focused investors to share ownership and responsibilities. This structure allows optometrists to focus on clinical practice while their partner handles business operations, real estate, and financial management. It’s an ideal path for doctors who want equity without the burden of full business ownership.
OptiPartner for Investors – Entrepreneurs and investors can partner with licensed optometrists to enter the optical industry. Investors bring business acumen, capital, and operational expertise while the optometrist partner provides clinical leadership. This partnership model allows non-optometrists to build successful eye care businesses in compliance with state optometry regulations.
The OptiPartner structure creates win-win scenarios where clinical excellence and business expertise combine to drive practice success. Both partners benefit from Pearle Vision’s corporate support, brand strength, and proven systems.
Franchise Support
⇒ Comprehensive training program covering clinical operations, retail management, and business systems
⇒ Site selection and build-out assistance with lease negotiation support
⇒ National and local marketing campaigns to drive patient acquisition
⇒ Dedicated business coach with ongoing performance reviews
⇒ Advanced inventory management and point-of-sale systems
⇒ Access to a nationwide network of Pearle Vision franchisees for peer support
⇒ Hiring and recruitment assistance for optometrists and staff
Investment
Pearle Vision offers flexible investment structures based on your chosen path to ownership. Investment levels vary by market, location size, and whether you’re starting new, acquiring, or converting.
| Category | Amount |
|---|---|
| Franchise Fee | $30,000 |
| Total Investment Range | $679,760 – $1,268,624* |
| Minimum Liquid Capital | $100,000 |
| Minimum Net Worth | $300,000 |
| Average Gross Profit Margin | $876K* |
| EBITDA | 13.8%* |
| Royalty Fee (Traditional) | 7% of retail sales |
| Royalty Fee (Area Development 5+ units) | 4.9% of retail sales |
| Marketing Fund | 6% national + 2% local on retail sales |
| Typical Staff Size | 4-5 employees at opening |
| Veteran Discount | 20% off franchise fee |
*See the 2024 Franchise Disclosure Document for complete investment details and financial performance representations.
Who This Fits
Optometrists Ready to Build Equity – Doctors who want to own their practice while leveraging corporate infrastructure, marketing, and supply chain advantages.
Healthcare Entrepreneurs – Investors passionate about health and wellness who want to enter the optical industry with a proven brand and systems.
Independent Practice Owners – Optometrists currently running independent practices who want the benefits of a national brand without losing clinical autonomy.
Industry Recognition
Pearle Vision’s franchise excellence has been recognized consistently by industry leaders:
40+ Years in Entrepreneur’s Franchise 500 – Pearle Vision has been ranked in the prestigious Franchise 500 for over four decades, a testament to franchisee satisfaction and business model strength.
#1 in Eye Care Category – Ranked #1 in the Franchise 500 Eye Care category over 20 times, demonstrating sustained leadership in the optical franchise industry.
Top Franchise for Veterans – Recognized as a leading franchise opportunity for veterans transitioning to business ownership, with dedicated support programs and incentives.
This track record of recognition reflects Pearle Vision’s commitment to franchisee success, operational excellence, and sustained profitability across economic cycles.
Your Opportunity
Recession-Resistant Industry – Eye care is essential healthcare with consistent demand regardless of economic conditions.
Demographic Tailwinds – An aging population ensures sustained growth in demand for professional eye care services.
Franchise 500 Legacy – Decades of recognition from Entrepreneur Magazine validate Pearle Vision’s franchise model and franchisee satisfaction.
Pearle Vision is actively expanding across the United States and Canada. Prime territories are available in growing markets nationwide. The optical industry’s growth trajectory, combined with Pearle Vision’s proven systems and brand strength, creates a unique opportunity for qualified franchisees.
Ready to learn more?
Visit www.ownapearlevision.com or contact the franchise development team for territory availability and detailed investment information.
Find a Pearle Vision location:
Visit www.pearlevision.com to see a location near you.
WadSaver Members Receive Exclusive Benefits When They Invest in a Pearle Vision Franchise
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. An offer can only be made through the delivery of a Franchise Disclosure Document (FDD).


