Constant Contact
- posted in Email Marketing
The Email Marketing Platform Trusted by 650,000+ Small Businesses
Grow Your List ⇒ Drive Sales ⇒ Build Lasting Customer Relationships
Email marketing remains the highest ROI digital marketing channel available to small businesses — returning an average of $36 for every $1 spent.
Constant Contact has been the go-to platform for small business owners, nonprofits, and entrepreneurs since 1995, delivering the tools, support, and simplicity needed to run professional email marketing campaigns without a marketing team. With AI-powered tools, advanced automation, social media integration, and industry-leading deliverability, Constant Contact gives small businesses everything they need to compete and win in their markets.
Why Constant Contact for Small Businesses?
97% Email Deliverability Rate – Industry-leading inbox placement means your emails actually reach your customers. Constant Contact’s deliverability is consistently among the highest in the email marketing industry, ensuring your campaigns aren’t lost in spam folders.
Phone Support on Every Paid Plan – Most email marketing platforms only offer chat or email support. Constant Contact provides real phone support six days a week — a genuine differentiator for small business owners who want to talk to a real person when they need help.
Ease of Use – Built for non-technical users. The drag-and-drop editor, AI copy generator, and customizable templates let you create professional, branded emails in minutes — no design skills required.
AI-Powered Tools – Constant Contact’s AI copy generator, AI-driven content recommendations, and multichannel campaign planner help small businesses create better content faster. The AI tools write subject lines, suggest content, and optimize send times to maximize open rates.
300+ Integrations – Connect seamlessly with the tools you already use including WordPress, Shopify, Canva, Zapier, Eventbrite, Google, Microsoft, Facebook, and more.
What You Can Do With Constant Contact
Email Marketing
- Drag-and-drop email editor with 300+ professionally designed templates
- BrandKit styling ensures every email matches your brand automatically
- Mobile-responsive designs that look great on any device
- A/B testing for subject lines and content (Standard and above)
- Scheduled sending and campaign automation
- Resend to non-openers automatically
List Building & Growth
- Landing pages to capture new subscribers
- Web sign-up forms for your website
- Text-to-join for in-person list building
- Facebook and Instagram lead ads
- Google Ads integration
- Lookalike audience targeting on Facebook
Marketing Automation
- Welcome email sequences for new subscribers
- Drip campaigns and automated email series
- Birthday and anniversary emails
- Abandoned cart recovery (ecommerce integrations)
- Custom automation workflows (Standard and above)
- Personalized emails based on customer behavior
Social Media
- Schedule and post to Facebook, Instagram, and LinkedIn from one platform
- Social media reporting and engagement tracking
- Facebook and Instagram ad creation and management
- Google Ad Manager integration (Premium)
Analytics & Reporting
- Real-time campaign reporting (opens, clicks, bounces, unsubscribes)
- Contact activity tracking
- Revenue attribution to see which emails drive sales (Premium)
- Google Analytics integration
- Heat maps showing where subscribers click
Events & Sales
- Event registration forms with built-in payment processing
- Polls and surveys to engage your audience
- eCommerce templates and product promotion tools
Now Here’s Where It Gets Good: Your WadSaver Buyers Club Price
You’ve seen what Constant Contact can do. Here’s what it costs — and why WadSaver members pay significantly less than everyone else, for as long as they’re members.
Most small business owners don’t realize that software vendors pay referral commissions to whoever sends them a customer. Normally, that commission disappears into a reseller’s or affiliate site’s pocket. WadSaver is a buyers club, not a reseller — we negotiate group buying power on behalf of small business owners, and when a partner like Constant Contact pays us a commission for bringing them a member, we pass 100% of it straight back to you as a discount.
That’s how members get 40% off — permanently, not just for a 3-month promo window.
A typical small business with a 1,500-contact list pays $45/month on the Standard plan.
| What You’d Normally Pay | What WadSaver Members Pay | You Save | |
|---|---|---|---|
| Month-to-month | $45/month | $33.75/month | $135/year |
| 6-month prepay | $45/month | $31.50/month | $162/year |
| 12-month prepay | $45/month | $27/month | $216/year |
Over 3 years on the 12-month prepay plan: Save $648.
Compare that to a typical “40% off” promo code floating around the internet:
| Typical Promo Code | WadSaver Buyers Club | |
|---|---|---|
| Discount | Up to 40% off | Up to 40% off |
| Duration | First 3 months only | Every month, for as long as you’re a member |
| Where the commission goes | The referring site keeps it | Passed back to you, in full |
| 3-year savings (Standard plan) | ~$50–$60 | $648 |
Your $9 WadSaver membership pays for itself in the first month. After that, the savings are pure benefit — on this purchase and every other vendor in the club.
Pricing Plans
Below are standard prices — your WadSaver Buyers Club discount applies at checkout.
| Plan | Standard Price (500 contacts) | Best For |
|---|---|---|
| Lite | $12/month | Solopreneurs, basic email newsletters |
| Standard | $35/month | Small teams, full automation, A/B testing |
| Premium | $80/month | Growing businesses, advanced automation, ads |
With your WadSaver discount:
| Plan | Month-to-Month (25% off) | 6-Month Prepay (30% off) | 12-Month Prepay (40% off) |
|---|---|---|---|
| Lite | $9/month | $8.40/month | $7.20/month |
| Standard | $26.25/month | $24.50/month | $21/month |
| Premium | $60/month | $56/month | $48/month |
Pricing scales with contact list size. See Constant Contact’s pricing page for full details.
Plan Highlights:
Lite – Drag-and-drop editor, AI copy generator, basic automation (welcome email), social media posting, event forms, 1 user, 10x monthly email sends per contact.
Standard – Everything in Lite plus full automation workflows, A/B testing, custom automation paths, advanced segmentation, campaign scheduling, 3 users, 12x monthly email sends per contact. Best value for most small businesses.
Premium – Everything in Standard plus unlimited users, unlimited automation templates, advanced segmentation, dynamic content, Facebook lookalike targeting, Google Ad Manager integration, SEO tools, revenue attribution, 24x monthly email sends per contact.
60-Day Free Trial Available – No credit card required. Explore the platform risk-free before committing.
Who Uses Constant Contact
Constant Contact is used by over 650,000 small businesses and organizations including:
- Retail & eCommerce – Drive sales with promotional emails, abandoned cart recovery, and product announcement campaigns
- Restaurants & Food Service – Promote specials, events, and loyalty programs to keep customers coming back
- Nonprofits – Engage donors, share impact updates, and drive fundraising campaigns
- Professional Services – Attorneys, accountants, consultants, and real estate professionals who need to stay top of mind with clients
- Health & Wellness – Gyms, spas, and wellness businesses promoting classes, appointments, and special offers
- Event Planners – Built-in event registration and payment processing makes Constant Contact ideal for event-driven businesses
- Franchisees – Multi-location businesses that need consistent brand communications across locations
Why a Buyers Club Beats Buying Direct
When small businesses buy software individually, they pay retail. When thousands of small businesses join together as a buyers club, vendors compete for that collective volume — and pay a commission to access it. WadSaver’s membership model means we have no incentive to keep any of that commission for ourselves. We make our revenue from membership, not from markup. So our only job is to negotiate the best possible group rate and pass it straight to you.
The bigger the commission a partner like Constant Contact pays for member volume, the bigger your discount. Join once, and that buying power applies across every vendor in the club — not just this one.
Get Started Today
WadSaver members click below to claim your exclusive 40% lifetime discount and start your 60-day free trial.
Pricing is based on 500 contacts at standard rates before WadSaver discount. Actual pricing varies by contact list size and plan selected. See constantcontact.com for full pricing details.
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